Marseille, France
If their own domain is still in the “building authority” phase in a competitive market, that tells you a couple of things. They understand they need long term, compounding SEO work, but they’re not yet at that point where their own site is a dominant force you can point to as proof of market leadership. Do they practice what they preach? Partially. If you’re a smaller business or just getting started, working with an agency that’s actively grinding to grow its own authority can be fine, because they’re in the trenches doing what you need to do. If you want someone who has already turned their own site into a clear, top tier authority in a tough space, you might keep looking.
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