London, United Kingdom
If an agency is in a tough market and still building domain authority while keeping clients happy, that tells me two things: they understand long term SEO and they’re doing enough right that people stay. They’re not screaming “market leader” from their own domain yet, but they’re clearly moving in the right direction instead of stalling out, which matters a lot more than hype. Do they practice what they preach? Their domain says they’re in the game and competing, not just coasting on referrals. If you want a boutique partner who’s growing and understands what it’s like to fight for visibility in a crowded space, I’d consider hiring them, but if you need someone already dominating their own niche online, you might keep looking.
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