London, United Kingdom
If an SEO agency is legit, you should see it in their own domain first, and Grapefruit SEO looks like they’re doing the fundamentals right. Solid domain authority plus a clearly growing market presence tells you they’re not just sitting still; they’re actively building visibility in a competitive space like London. The growing backlink authority from diverse sources is a big green flag, because that usually means they know how to earn links the right way, not just spam them. Do they practice what they preach? From what their own site shows, yes, they’re walking the talk. If you want a team that understands long‑term, sustainable SEO and is already applying it to their own brand, they’re worth shortlisting and having a serious conversation with.
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