London, United Kingdom
For a London based SEO agency in a crowded market, the fact they’re clearly building domain authority in a competitive space is a good sign. It tells you they understand the long game of SEO and aren’t just chasing quick wins or vanity metrics, which is exactly what you want if you’re serious about search. Do they practice what they preach? Their focus on growing their own authority suggests they do, but I’d want to see how that translates into relevant rankings and leads for them before pulling the trigger. If you’re in a similarly competitive niche and you’re looking for someone who’s comfortable fighting for authority over time, they’re worth shortlisting, then grilling on strategy and case studies to make sure their approach fits your goals.
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