Leicester, United Kingdom
With Ruff Idea, the big issue is that there just is not much publicly visible proof that their own site is performing strongly in search. For an SEO agency serving Leicester, that lack of clear organic visibility is a problem, because their own domain should be the clearest case study they have. Do they practice what they preach? From what we can see, it is hard to say yes with confidence. If an agency is really good at SEO, you usually see them show up consistently for their local SEO terms and have more obvious signals of traction. With Ruff Idea, the limited data means you would need to lean heavily on conversations, case studies, and references before trusting them with your site, and personally, I would put them behind agencies whose own domains are clearly winning in Google.
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