Leicester, United Kingdom
With Especial Agency, the big red flag is that there’s almost no visible SEO footprint for their own domain. For a consulting outfit selling expertise, that’s a problem, because their site should be the clearest proof they can position and grow a brand in search, especially in a defined local market like Leicester. Do they practice what they preach? From the limited public metrics, it doesn’t look like they’re winning their own backyard. If you’re looking for an agency to drive organic growth, you want someone who’s already done it for themselves, so unless you have a very niche, offline, or referral-only goal, I’d be cautious about hiring them based purely on their SEO performance.
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