Glasgow, United Kingdom
For SERPBiz, the big signal is that they’re actively building domain authority in a competitive market, which tells you they understand the long game and are actually doing the hard work on their own turf. They’re not coasting on an easy niche or vanity keywords, they’re trying to grow where it’s tougher, and that’s usually a good indicator of real consulting experience rather than theory. Would I hire them? If you’re okay with a partner that’s clearly in growth mode rather than already dominating their space, yes, because their own domain shows they’re investing in authority the right way instead of chasing shortcuts. If you want a consultancy that already owns its niche at scale, you might see their current position as “not there yet,” but the direction of travel looks aligned with how real, sustainable SEO works.
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