Rotterdam, Netherlands
For Leroy, the key signal is that they are clearly focused on building domain authority in a competitive market, which is not something you do by accident. That tells me they understand this is a long game and they are actively working on positioning their own site in a tough environment, not just coasting on client work and theory. Would I hire them? If you want a consultant who knows what it takes to push a site in a crowded space and is practicing that on their own domain, they’re worth a serious look. If you expect instant dominance and a perfectly established authority profile already, they might feel more like a “strong work in progress” than a finished product, but that can actually be a good thing if you want someone who’s in the trenches right now, not just talking about what worked five years ago.
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