Newcastle, United Kingdom
If their own domain is still in the “building authority” phase in a competitive market, that tells you a couple of things. They understand they’re in a tough space and they’re doing the slow, unsexy work of earning trust, not just chasing quick wins, but it also means you’re not looking at a dominant, breakout SEO performer yet. Would I hire them? I’d consider them if you’re a smaller brand or early stage and you want someone who knows what it’s like to fight uphill for authority, not someone who inherited easy rankings. But if you need an agency that has already proven it can own its niche and visibly outrank strong competitors, their current domain performance would make me keep them on the shortlist rather than treat them as the automatic first choice.
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