Newcastle, United Kingdom
For a solo PPC consultant in a tough market, their own site looks like it’s in that early but intentional phase of building authority, not a neglected afterthought. That matters, because if they can’t even get the basics moving for themselves, you definitely shouldn’t trust them with your money. Here, the story is more “strategic work in progress” than “finished SEO machine,” which actually fits a PPC focused freelancer in a competitive space. Do they practice what they preach around positioning and authority building? Their domain suggests yes, but it’s not screaming dominant organic presence yet. If you want someone who lives and dies by PPC performance and understands how to slowly build authority in a crowded market, they’re worth considering, but if you’re expecting a fully mature SEO powerhouse, I’d look for someone whose own site is already there.
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