Newcastle, United Kingdom
If an SEO consultant is actually building domain authority in a competitive market and pulling in links from a wide range of sources, that tells you they understand how to earn trust in the real world, not just talk about it. Growing backlink authority across diverse sources is exactly the kind of long term signal Google cares about, and it is much harder to fake than pretty pitch decks. Do they practice what they preach? Their domain shows they are doing the slow, compound work of authority building, which is what you want from a consultant who is supposed to guide your strategy, not just chase quick wins. If you are looking for a consultant rather than a full service agency and you value sustainable authority over overnight tricks, I would be comfortable shortlisting them and then pushing for case studies and specific outcomes on the call.
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