Utrecht, Netherlands
For a consulting shop in a crowded growth and AI marketing space, the fact that they’re clearly focused on building domain authority in a competitive market is actually a good sign. They’re not coasting on easy wins in low competition niches, they’re trying to earn trust where it’s hardest, which tells you they understand the long game and aren’t chasing vanity metrics. Would I hire them purely on what their own domain shows? If you’re okay with someone who’s still climbing and proving themselves in a tough landscape, yes, they could be a fit, especially if you want strategic guidance and you value that “we’re in the trenches too” experience. If you expect an agency that already dominates the SERPs in their space, you might see their current authority building phase as a reason to keep looking.
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