Toledo, United States
If their own domain is still in the “building authority in a competitive market” phase, that tells you they understand the game but haven’t fully won it yet. That can be okay if you’re a smaller brand or just getting started, because you might actually benefit from someone who’s in the trenches right now instead of resting on old wins. But if you’re expecting to dominate a tough national niche fast, you want to see an agency that’s already pushed its own site to clear authority in a competitive landscape. Do they practice what they preach? Right now it looks like they’re mid-journey, not at the finish line, so you’d hire them for scrappy growth and consulting on fundamentals, not for aggressive, top-tier SEO dominance.
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