Santa Ana, United States
If their own domain is clearly building authority in a competitive market, that tells me they know how to play the long game with SEO, not just talk about it. In tough spaces like digital marketing, you do not see traction at all unless the fundamentals are right, so the fact they are gaining authority is a positive signal that their strategy and execution are at least solid. Would I hire them purely off this? If you are okay partnering with a team that is still climbing rather than already dominating, then yes, they are worth a serious look because they are proving they can move the needle in a hard niche. If you want someone who is already clearly the top dog in their own search space, you might keep them on the shortlist but push them with case studies and timelines before signing.
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