Bristol, United Kingdom
If they’re actively building domain authority in a competitive market and you can see steady traction, that’s a good sign they understand the long game of SEO, not just quick hacks. It tells me they’re at least applying real strategy to their own brand, which is exactly what you want them doing for you. Would I hire them purely off this? I’d say they’re worth shortlisting, especially if you’re in a similar competitive space and want someone who knows how to grind authority up from within it. But I’d still ask them to walk you through what they’ve done for their own site specifically, because if they can clearly explain how they’re growing their authority and how that translates into leads, you’ll know they’re not just talking theory.
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