Gothenburg, Sweden
If their main story is that they’re “building domain authority in a competitive market,” that tells you they understand they’re in a tough space and are focused on the long game. That’s not a red flag by itself, but it also means you’re not seeing clear proof yet that they can dominate their niche with their own site. Do they practice what they preach? Right now it looks more like they’re in progress than in control. I’d hire them for consulting if you want strategic thinking and you’re okay with a partner who’s still climbing, not one who’s already sitting at the top of the mountain and proving it with their own domain.
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