Amsterdam, Netherlands
If their own domain already has strong authority and real market presence, that’s a big green flag. It tells you they’re not just talking about SEO, they’ve actually built something that search engines trust and users clearly find. Can they rank their own site? From what you’re seeing, yes, and that matters more than any sales pitch. When an agency can turn their own brand into a visible, established player, it shows they understand long term strategy, content, and technical foundations well enough to execute. You’re basically looking at a live case study of their work every time you Google them. Based on that performance, I’d put them on the shortlist and dig into their process and case studies, because the core proof is already there.
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