Umane

Strasbourg, France

For Umane, the story is that they’re actively building authority in a pretty competitive space, which already tells you they understand this isn’t a quick-win game. If their domain is clearly moving in the right direction instead of sitting stagnant, that’s a good sign they know how to lay foundations, earn trust, and play the long-term SEO game rather than chase vanity metrics. Do they practice what they preach? Their own domain shows they’re at least putting in the work where it matters. That said, “building domain authority” is code for “we’re still climbing,” so if you’re expecting an agency that already dominates their market, they’re not quite that yet. I’d consider hiring them if you want a partner who’s growing in a tough environment and you’re comfortable with a long-term strategy, not if you need proof of market-leading dominance right now. Use their own trajectory as your benchmark: if you like the direction and pace they’ve created for themselves, that’s likely what they’ll bring to you.