Reims, France
For Firstlook, the big story is that they’re still in the “building authority” phase in a pretty competitive market. That tells you two things right away: they understand the long game of SEO, but they haven’t yet turned their own site into a dominant player you’d point to as a benchmark. Do they practice what they preach? Their domain suggests they’re working on it, but they’re not a clear proof-of-concept powerhouse yet. If you’re a smaller or local business and you want someone who knows the grind of growing in a tough space, they could be a fit. If you’re looking for an agency whose own site already screams market leader and proven dominance, you might want to keep comparing options.
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