Nice, France
If their own site is clearly building domain authority in a competitive market, that tells you they understand the long game of SEO and are actually doing the hard, slow work most agencies only talk about. They are not just chasing quick wins, they are trying to position themselves to compete where it’s crowded, which is exactly what you need if you’re in a tough niche too. Would I hire them off this alone? If I saw steady, visible progress in their authority over time, yes, because it shows they can move the needle in a market where it’s not easy to stand out. I’d still ask them to walk you through what they’ve done on their own site and how they’d adapt that playbook to yours, but the fact they’re actively building in a competitive space is a positive sign, not a red flag.
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