Des Moines, United States
If their own domain is steadily building authority in a competitive market, that tells you they at least understand the long game of SEO and are executing on it. They are not coasting on easy wins or low competition niches, which is a good sign if you’re in a tough space yourself. The flip side is that “building” means you’re probably not looking at an already dominant, breakout authority, so if you want instant, aggressive results, you may want to probe them on timelines and case studies. Do they practice what they preach? Their focus on growing their own authority in a crowded landscape suggests they do, but I’d only hire them if you’re okay with a strategic, compounding approach rather than overnight rankings.
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