Chicago, United States
If an agency is in a competitive market and you see them actively building domain authority, that tells you two things: they understand the long game, and they’re actually doing the work on themselves, not just talking about it. They’re clearly not coasting on easy wins, they’re trying to carve out space in a tough landscape, which is exactly what you’ll need if you’re in a crowded niche too. Would I hire them purely off this? I’d say they’re worth a serious look, especially if you’re okay partnering with a team that’s still climbing rather than one that’s already at the very top. Ask them to walk you through what they’ve done for their own site and how they’d adapt that for you, because if they can explain their strategy clearly and tie it back to their own domain growth, that’s a good sign they can execute for your business as well.
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