Buffalo, United States
If their own domain is still in the “building authority in a competitive market” phase, that tells you a couple of things. They’re probably doing foundational SEO right, but they haven’t broken through to a clear leadership position yet, which matters if you’re expecting aggressive, fast growth in a tough niche. Would I hire them? If you’re a local or smaller brand and you want a partner who understands the grind of earning authority in a crowded space, they could be a fit. If you’re in a cutthroat market and need a team that already dominates with their own site, I’d be cautious and ask very specifically how their internal SEO strategy is performing and how that translates into wins for you.
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