Manchester, United Kingdom
If their own domain is still in the “building authority in a competitive market” phase, that tells you a couple of things. They understand they’re in a tough space and they’re working on authority, but it also means you’re not looking at a dominant, proven powerhouse yet. Would I hire them? I’d consider them if you’re a smaller or growing business and you want someone who’s in the trenches trying to push up in a competitive niche, because they’ll know that struggle first hand. If you want an agency that already clearly owns their market and can show that with their own domain performance, you might keep them on the shortlist but keep looking for someone whose site is already the benchmark, not just “in progress.”
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