Edinburgh, United Kingdom
Thriving SEO looks like they’re still in the “building domain authority in a competitive market” phase, which tells me a couple of things. They’re pushing in a tough space, so if you like someone who’s grinding it out and understands what it’s like to fight for visibility from behind, that can actually be a plus. But here’s the main question you need to ask: if they haven’t fully broken through with their own site yet, are you comfortable being the client they learn and refine on, or do you want someone whose own domain is already a clear win story? If you’re okay with a more consultative partner who’s still growing their own footprint, they could be a fit, but if you want undeniable proof in the form of a strongly established domain, I’d probably keep looking.
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