Lugano, Switzerland
If their own domain is in the middle of building authority in a competitive market, that tells you a couple of important things. One, they are not an overnight success story, they are grinding in a tough space, which is exactly what real SEO and digital marketing usually looks like. The key question is, do they show clear movement and a smart strategy in that authority building, or are they just treading water? If you can see steady growth and smart positioning in a crowded niche, that is a good sign they understand how to compete when it actually matters. I would consider hiring them if you are okay working with an agency that is still scaling its own presence but clearly knows how to navigate competition, not if you are expecting a dominant, market-leading SEO powerhouse right out of the gate.
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