Lugano, Switzerland
If their own domain is still in the “building domain authority in a competitive market” phase, that tells you a lot. It means they understand the challenge and are pushing into a tough space, but it also suggests they haven’t yet turned that into standout visibility for themselves. Would I hire them purely off this? I’d be cautious. An SEO and digital marketing agency should be able to use their own site as a live case study, and here you’re seeing more “work in progress” than “proof it already works.” If you like them for other reasons, treat this as a flag to dig deeper, ask for specific client case studies, and make them show you where they’ve actually won in search, not just where they’re trying to.
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