Basel, Switzerland
For Brainboard, the big signal is that they are clearly working on building domain authority in a pretty competitive market, which tells you they understand this is a long game, not a quick hack. When an agency is in consulting and still invests in growing its own authority, it shows they know content, positioning, and trust matter if you want to be taken seriously. Would I hire them purely on their current domain performance? I’d treat it as a positive, but I’d still ask how their authority growth compares to similar players and what specific levers they’re pulling for themselves. If they can walk you through how they’re building their own authority step by step, and it lines up with what you need, that is a good sign they will think strategically about your site too.
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