The Hague, Netherlands
If I’m judging Smoop by their own domain, they’re doing more right than wrong. Solid domain authority and a clearly growing market presence tell me they understand how to build trust with Google over time, not just chase quick wins. That growing backlink authority from diverse sources is a big green flag, because you can’t fake that for long and it’s exactly what you want them doing for you. Do they practice what they preach? Their domain points to yes, though it looks more like a smart, steadily scaling operation than an overnight rocket ship. If you want an agency that’s building sustainable SEO assets instead of gimmicks, I’d feel comfortable shortlisting them.
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