Leipzig, Germany
For ROOM, the big signal is that they are actively building domain authority in a pretty competitive market, which tells you they understand the long game of SEO and are actually doing the hard work on their own brand. That is way better than an agency that talks a big game but treats its own site like a brochure. The flip side is that “building” also means they are not yet the dominant authority in their space, so if you want someone who already owns the top spots in their niche, that is not them right now. Would I hire them? If you are a small to mid sized business that wants a partner who is in the trenches growing their own domain and you are OK with steady, strategic progress instead of overnight miracles, they are worth a serious look.
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