Saint Paul, United States
For The Gentle Geek, the big signal is that they’re actively building domain authority in a competitive market, not sitting still. That tells you they understand this isn’t an overnight game and they’re doing the slow, unsexy work that actually moves the needle long term. Would I hire them purely off this? If you’re in a similarly competitive space and you want a partner who’s clearly focused on authority building and playing the long game, they’re worth a serious look. If you’re expecting instant dominance and flashy results without that foundation, you might be misaligned with how they actually operate. Their own domain says they’re in the trenches, not just talking a good game.
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