Raleigh, United States
If their main story right now is “we’re building domain authority in a competitive market,” that tells you they’re still in the proving phase with their own site. That’s not automatically bad, but it means you’re not looking at an agency that already dominates its niche and uses its own domain as a showcase of what mature SEO success looks like. Do they practice what they preach? Their wording suggests they understand the challenge and are in the middle of climbing the mountain, not standing at the top. If you’re a smaller local business and you care more about hands-on help than hiring the “biggest” player, you might still consider them, but I’d push them to walk you through real client case studies and live rankings before you sign anything. If you want an agency whose own domain is clear proof of long-term SEO wins, you may want to keep shopping or treat them as a maybe, not an automatic yes.
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