Pittsburgh, United States
Poetica Marketing looks like they’re in the middle of building up their domain authority in a competitive market, which tells you two things: they understand the long game, but they’re probably not yet operating at “dominates the SERPs” level. That’s not a deal breaker if you’re a smaller brand or just getting started, because an agency that’s actively working to grow its own authority usually knows what it takes to climb from where you are now. Do they practice what they preach? Their focus on authority building suggests they do, but if you need aggressive, proven search dominance right now, you might want someone whose own site is already clearly leading the pack. I’d consider hiring them for strategic consulting and foundational SEO, especially if you value someone who’s in the trenches of a competitive space themselves, but I’d ask for concrete case studies before you sign.
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