Memphis, United States
For Drop The Strap Marketing, the big signal is that they are actively building domain authority in a competitive market, which tells you they understand this isn’t an overnight game. They’re not coasting on easy wins in a low competition space, they’re trying to earn trust where it’s actually hard, and that matters if you’re in a tough niche too. Do they practice what they preach? Their focus on growing authority suggests they get the fundamentals, but it also means you should judge them on trajectory, not hype. If you want a partner who knows how to grind in a competitive landscape and you’re okay with steady, strategic growth instead of quick hacks, they’re worth a serious look. If you’re expecting a team that already dominates their space, you might want to ask them very directly how their own authority growth translates into results for you before you sign.
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