Gilbert, United States
For Niche Web Marketing, the big question is simple: can they build authority for themselves in a competitive market. The fact that they’re actively building domain authority in a crowded space is a good sign, because it means they’re not hiding in an easy niche and they’re working on long term SEO fundamentals instead of quick wins. But “building” also suggests they’re still on the journey, not yet the dominant player in their own backyard. If you’re a smaller business in a similar stage and you want a partner who understands what it’s like to fight for every inch in a competitive market, they could be a fit. If you’re expecting an agency that has already turned their own site into a market leader and want that same level replicated for you, I’d be more cautious and dig deeper into case studies before hiring.
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