El Paso, United States
Wizards of SEO position themselves as building domain authority in a competitive market, which tells you they’re at least thinking about the right game: long term authority, not quick hacks. The real question is, do they practice what they preach with their own site, or are they just talking about authority instead of clearly owning it in their space? From what’s visible, they’re in the process of building that authority rather than clearly dominating, which is fine if you’re looking for a hungry, growing agency and you’re not in the most cutthroat niche. If you want a partner that already stands out as an undeniable leader with a clearly established authority footprint, their current positioning would make me dig deeper and ask for specific case studies and results before hiring.
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