Durham, United States
Indigo and Rice position themselves as consultants who are actively building domain authority in a competitive market, and that tells you a lot. It means they understand the long game of SEO and authority building, not just quick hacks, but it also suggests they are still in the process of earning strong visibility rather than already dominating. Do they practice what they preach? Their own domain shows they’re focused on credibility and long term positioning, but you don’t get clear proof yet of breakout performance. If you want a thinking partner who gets strategy and you’re okay with a firm that may still be climbing, they could be a fit. If you need an agency with an obviously battle tested, visibly top tier domain, you’d want to push them for concrete examples and results before you hire.
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