Dallas, United States
For an SEO consulting agency in a major market like Dallas, having “limited public metrics” around their own domain is a concern. An agency that really lives and breathes SEO usually makes it obvious: clear rankings for core terms, visible content that pulls traffic, and some proof that they can get found without you digging. Do they practice what they preach? From what you can see publicly, it is hard to tell, and that uncertainty is your biggest data point. If they cannot clearly demonstrate their own visibility and wins with their own site, you are taking it on faith that they will do better with yours. I would only consider hiring them if, on a call, they can show concrete performance data, rankings, and case studies that simply are not visible from the outside; if they cannot, I would keep looking.
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