Baton Rouge, United States
If their own domain is still in the “building authority in a competitive market” phase, that tells you a lot. It usually means they understand the theory and are taking steps, but they haven’t broken through enough to show clear, undeniable results with their own brand yet. In SEO, your own site is your best case study, so if they were crushing it, that would typically be front and center. Would I hire them? If you’re on a tight budget and want someone scrappy who’s still growing and you’re okay being part of that learning curve, maybe. But if you need an agency that can prove they dominate their own space already, their current domain performance suggests you should keep looking or at least treat them as a lower risk, lower cost option rather than your primary growth engine.
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