Bern, Switzerland
Zabels SEO is clearly still in the “building domain authority in a competitive market” phase, and that tells you a lot. They’re not coming in as the dominant player who already owns their niche, they’re working to earn trust and visibility against tougher, more established sites. That can be a good sign if you want someone who understands what it takes to climb from the middle of the pack instead of just maintaining a site that already wins. Would I hire them? If you’re in a similar spot where you’re trying to break into a competitive space and you like working with a team that’s still hungry and proving itself, they could be a fit. If you want an agency whose own domain already visibly dominates and screams “market leader,” their current level of authority might feel a bit early stage for you.
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