Helsingborg, Sweden
If their main story right now is that they’re “building domain authority in a competitive market,” that tells you they’re still in the proving phase with their own site. That’s not automatically a deal breaker, but it does mean you’re not looking at an agency that already dominates its space with obvious, visible results on its home turf. Would I hire them if I needed a battle tested SEO partner to lead the charge in a tough niche? Probably not yet, because their own domain isn’t clearly showcasing that level of authority. If you like them for other reasons, treat them more as a nimble consulting partner and make sure you see concrete case studies and a clear strategy, because their own site alone doesn’t close the deal.
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