Zaragoza, Spain
For a local SEO in Zaragoza, the key question is simple: are they actually building a real presence for their own brand in a competitive market? In this case, they are clearly focused on growing their own domain authority, which tells you they understand the long game and are investing in their own visibility instead of just talking about it. The flip side is that “building” authority usually means they are still in progress, not the dominant player yet. If you want a hungry specialist who’s actively pushing their own site in a tough local landscape and you’re okay with someone who’s still climbing rather than already at the top, they can be a good fit. If you only feel comfortable with an agency whose domain already owns the market, you might keep looking.
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