Seville, Spain
For FRONTELA, their own domain looks like it’s in the “building up” phase rather than already dominating, which actually matches their story about growing authority in a competitive market. That tells you they understand they’re in a tough space and are actively working on positioning, not just coasting on brand or paid traffic. Would I hire them? If you’re a smaller or growing business and you want a partner who knows what it’s like to fight for visibility in a crowded market, they’re worth considering, because they’re clearly doing that for themselves. If you expect an agency whose own site is already the clear, undisputed leader in their niche, they’re not there yet, so be honest about whether you want a scrappy climber or an established heavyweight.
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