Zaanstad, Netherlands
For a consulting agency in a competitive market, the fact that Counter Collective is actively building domain authority is a good sign. It tells you they understand that authority is earned over time and they are laying foundations instead of chasing quick, spammy wins. The flip side is that “building” also suggests they are still in the climb, not sitting at the top of the mountain yet. Would I hire them? If you want someone who knows what it takes to grow in a tough space and you are okay with steady, long‑term progress rather than instant domination, they are worth a serious look. If you expect an agency whose own site already dominates its niche, you may want to compare them with players who are clearly further along.
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