Venice, Italy
If their own domain is in a competitive market and they’re clearly building authority there, that tells you something important: they know how to play the long game and they’re putting in the work on their own brand, not just talking about it. They’re not coasting on easy wins; they’re trying to earn trust where it’s actually hard to stand out, and that matters if you’re in a tough niche too. Would I hire them purely off this? If you like that they’re actively pushing their own domain in a crowded space and you’re okay with a partner that’s still climbing rather than already dominating, then yes, they’re worth a serious look. If you expect an agency whose site already owns the top of the market, you might see this more as “promising” than “proven.”
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