Venice, Italy
If their own domain is still in the “building authority” phase in a competitive market, that tells you they understand the long game, but they’re not yet a dominant player. That’s not necessarily a deal breaker, especially in tough niches, but it does mean you’re hiring someone who’s still proving they can push a site from “growing” to “leading.” Do they practice what they preach? Their domain shows they’re laying the foundation, not showcasing a finished product. I’d consider hiring them if you want a consultant who’s in the trenches and you’re okay with steady, methodical growth rather than explosive proof of results on their own brand. If you’re looking for an agency that clearly outperforms competitors with their own site, they’re not there yet.
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