Messina, Italy
For Giuseppe Basile, the big signal is that they are still building domain authority in a competitive market. That tells you they understand they’re in a tough space and are working on it, but it also means their own site isn’t yet a dominant force. Do they practice what they preach? Their domain shows progress, not mastery. If you want a scrappy partner who’s growing and you care more about close collaboration than hiring the “big name,” you might be comfortable with that. If you’re expecting someone who already owns their niche and can point to their site as undeniable proof, you’ll probably want a more established player.
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