Florence, Italy
For a branding and SEO agency in a city like Florence, the fact that they are actively building domain authority in a competitive market is a good sign, but it also tells you they are still in the climb, not sitting at the top. Do they practice what they preach? Their own domain shows they understand the long game of SEO and are putting in the work, but they have not yet turned that into obvious market dominance. If you want a partner who knows how to grind in a tough niche and you are okay with someone who is still scaling their own visibility, they could be a fit. If you are looking for a proven heavyweight that already owns its space online, you might keep them on the shortlist but keep comparing.
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