Florence, Italy
If an SEO’s own domain has limited public metrics and barely leaves a footprint, that’s a red flag, especially when they’re positioning themselves as a digital strategist in a competitive city like Florence. At minimum, you want to see some visible organic traction, clear positioning around their services, and signs they’re actively building their own online presence. Do they practice what they preach? From what’s visible, it doesn’t really look like it. That might be acceptable for a behind‑the‑scenes consultant who thrives on referrals, but if you’re hiring them specifically for SEO and digital marketing, you’re betting on someone who hasn’t clearly proven they can build and showcase their own visibility. I’d only move forward if personal recommendations are strong and you’ve seen concrete case studies that make up for the weak performance of their own site.
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