Catania, Italy
If an SEO consultant is actually building domain authority in a competitive market, that tells you they understand the long game and they are doing more than just pretty on-page tweaks. They are pushing their own brand in a space where it is genuinely hard to stand out, which is exactly the kind of environment you are likely fighting in too. Do they practice what they preach? Their focus on authority building suggests they do, but you are still not seeing the full story on traffic, conversions, or how they target commercial intent keywords. I would consider hiring them if you like working with someone who clearly thinks in terms of long term authority rather than quick hacks, but I would ask for concrete case studies and live examples of rankings before you sign anything, just to make sure their strategy for your site is as solid as the foundation they are trying to build for their own.
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